Pakistan has earned a spot in the Financial Times’ prestigious list of “50 holidays to take in 2025,” with the publication highlighting the country’s “dramatic mountain scenery” and improved security as key reasons for its inclusion.
The UK-based international business publication recognized northern Pakistan, particularly the Gilgit-Baltistan region, for its stunning landscapes and the growing appeal of its tourism sector.
Gilgit-Baltistan is home to some of the world’s tallest peaks, making it a prime destination for mountaineers, trekkers, and adventure enthusiasts. The region attracts thousands of tourists and climbers each year who engage in expeditions, paragliding, and other adventure sports.
The Financial Times noted that the improved security situation, better infrastructure, and enhanced accessibility, including growing flights to gateways like Skardu and Gilgit, have made northern Pakistan more inviting to tourists.
The publication also highlighted Pakistan’s introduction of free online visas for citizens of over 120 countries in August 2024, further facilitating travel to the region.
In addition to trekking and mountaineering, the Financial Times mentioned the opportunity to experience the region’s rich cultural heritage. It referenced a 14-day guided tour by Wild Frontiers, offering a deep immersion in the area’s culture, history, and landscapes, with six days dedicated to trekking.
This recognition follows similar acknowledgments from international outlets. Earlier in January, CNN included Gilgit-Baltistan in its list of 25 destinations to visit in 2025, further solidifying the region’s emerging reputation as a must-visit tourist destination.
Radio Pakistan lauded this recognition, calling it a testament to the country’s efforts in promoting its diverse tourism offerings.
The state broadcaster emphasised that with continued infrastructure improvements, Pakistan is poised to become a leading destination for adventure and cultural tourism in the coming years.
